#64 A look back and ahead
From exciting product updates to building an amazing community, here are a few highlights from 2024 and how you can get involved in the new year.
Happy New Year, everyone! We hope you had a great holiday season and are feeling ready to take on 2025—we definitely are.
But before we get into what’s coming up, let’s take a moment to look back and celebrate some of the big wins from 2024.
Making Secondhand Shopping Smarter 💻
This past year, we rolled out tons of product updates, but the highlight was the launch of checkbeni.com! This game-changing update let anyone explore Beni’s resale results without needing to download the app or extension. The best part? It made sharing secondhand finds easier than ever—especially through the Resale Registry.
If you enjoyed using Beni in 2024, it'd mean the world to us if you left a review in the Chrome Web Store or App Store! 💚
From 10K to 50K Followers 🎉
At our offsite in Joshua Tree last January, we celebrated hitting 10K Instagram followers. Scaling that to 50K by the end of the year (a 400% increase!) felt ambitious—especially when the average annual growth rate is just 30-60%, according to Hootsuite. But by pairing an iterative content strategy with our new product updates, we grew steadily throughout the year!
Want to help us hit 250K in 2025? Join our content team—apply now!
Shoutouts from Big Outlets 🗞️
Beni hit the spotlight in some big ways last year. Nothing beat opening up our “How Did You Hear About Us?” survey and seeing responses pointing to surprise features fromYour Rich BFF, Tanks Good News, Good Morning America, and more! Plus, we had the chance to sit down and share our insights with a number of outlets, including Bloomberg, ABC, Fox, etc.
If you or someone you know works in media, we’d love to get in touch!
Building and fostering community 🫶
We're incredibly grateful for the relationships we built last year 🥹.
From launching the Beni Resale Collective to hosting events at NY Tech Week, Poshfest, Harvard Business School (to name a few) to joining forces with leaders and podcast hosts across the sustainable fashion space (check out the episodes here!), it’s been amazing to see our resale community grow. And, we’re just getting started...
Want to be more involved in 2025? Take ~2 mins to fill out this interest form to join the Beni Resale Collective!
OR, let us know if you want to chat on a podcast or co-host an event!
Want more Beni news and updates? Make sure you’re subscribed and follow us on our journey as we build the future of fashion.
Beni’s Thrift Tips & Tricks
The Resale Registry may have wrapped up with the holiday season, but you can still keep track of your favorite finds using Collections!
Here’s how it works:
Save an item by clicking the bookmark icon.
Organize your saves into an existing collection or create a new one.
Share or revisit your collections anytime, right from the extension or app!
Stay organized, inspired, and ready to shop secondhand all year long. 🌟
Why we do what we do (Reason #157)
We LOVED seeing how excited everyone was to receive their pre-loved giveaway gifts! Guess we’ll have to do something even bigger next year…
Coming up with Beni
January 3, 2025 - Kate’s getting married in New Zealand! 🍾