#60: Feeling extra grateful for our community today
A personal note of gratitude from our CEO and how you can win $5,000 in pre-loved gifts!
Happy Thanksgiving, Beni family!
Today is all about gratitude (and maybe a little too much pie 🥧), and I can’t help but reflect on how thankful I am for each and every one of you. When we started Beni three years ago, we had a simple but bold vision: to make secondhand shopping effortless, joyful, and impactful.
Because of YOU, that vision is no longer just a dream—it’s a movement.
As the holiday season begins, I’m so inspired by how this community sets a different kind of example. You’re choosing thoughtful over impulsive, sustainable over disposable, and proving that secondhand shopping isn’t just a trend—it’s a way to create a better future.
Your support, whether through using Beni, spreading the word, or cheering us on, is what makes all of this possible. Together, we’re showing that small, intentional choices truly add up to something extraordinary.
From all of us at Beni, thank you for being part of this journey. Your belief in what we’re building means the world. Wishing you a Thanksgiving filled with love, laughter, and an extra serving of something sweet 💚.
With endless gratitude,
The Beni Team
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Community Spotlight: Poshmark
Who they are: A leading fashion resale marketplace.
What they do: Poshmark makes buying and selling fashion fun and social. It’s a marketplace where you can shop, clean out your closet, and connect with a community that loves secondhand style as much as you do.
Why we’re talking about them: They’re gearing up for their third annual Secondhand Sunday. As the alternative to Black Friday and Cyber Monday, Secondhand Sunday is all about slowing down, shopping more intentionally, and embracing the power of pre-loved items. It’s a chance to support small, independent sellers, find one-of-a-kind treasures, and reduce waste—all while giving a little extra love to the earth 🌎💚.
Why we do what we do (Reason #153)
We launched the Beni Resale Collective about a month ago as a way to connect more directly with our users, and it’s already grown into a powerful community of resale lovers helping us shape the future of fashion.
If you’d like to get involved, you can fill out the ~2-min interest form here!
Coming up with Beni
Nov. 16 - Dec. 20 - We’re giving away $5000 in pre-loved gifts all holiday season! Check out this post to learn more and enter! Good luck! 🎁💫