#49 Not your mother's resale
Takeaways from a fireside chat at Poshfest on why resale is one of our best tools to combat overproduction and fast fashion.
Last week, I had the honor of speaking at PoshFest (Poshmarkâs annual conference) about the future of the secondhand industry, so I figured I'd share some of my key points with you as well.
One of the reasons I'm so energized by what we're building at Beni is that I believe resale is one of our best tools to combat overproduction and fast fashion.
Here're a few reasons why:
#1: Itâs the fastest fashion out there. The clothes already exist! The challenge is matching supply to demand more efficiently (and weâre on it at Beni).
#2: Resale delivers a sustainability winâwithout needing a mindset shift. People donât have to shop secondhand for the planet; they do it for the deals. You get access to better brands at lower pricesâit just makes sense.
#3: The future of fashion is social, and resale is already leading the way. People love buying from other people. Thereâs a real, growing community in resale that fast fashion canât fake.
#4: Nowâs the time. The old stigma around buying used is out the window. People love to say, âThanks, itâs thrifted,â and that cultural pride is driving serious momentum for investment and innovation in the resale space.
What excites you most about the future of fashion? Comment on this LinkedIn post to share your thoughts and keep the conversation going!
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Beniâs Thrift Tips & Tricks
ICYMI: We launched a game-changing feature last week that lets you leverage Beniâs tech any time by adding âcheckbeni.com/â in front of any product URL and hitting enter. Try it for yourself with these J. Crew boots!
Community Spotlight: Green Matters
Who they are: Your go-to source for all things eco-friendly and sustainable.
What they do:Â â They bring the latest news, tips, and inspiring stories to help readers live a greener lifeâcovering everything from innovative green tech and simple sustainable swaps to important environmental issues.
Why we're talking about them: Theyâre challenging New York Fashion Week with their very own Not So Fast Fashion Week. AKA a week dedicated to showing that fashion can be a form of self-expression without hurting the planet. They're spotlighting designers, stylists, and creators who are pushing back against fast fashion, along with tips for how anyone can enjoy style without falling into the trap of overconsumption. Follow along here!
Why we do what we do (Reason #142)
We saw a huge influx of new followers an users this week thanks to a post from @tanksgoodnews! Weâre BEYOND grateful that what weâre building resonates with so many people and hope we can keep getting the word out!
