#49 Not your mother's resale

Takeaways from a fireside chat at Poshfest on why resale is one of our best tools to combat overproduction and fast fashion.

Last week, I had the honor of speaking at PoshFest (Poshmark’s annual conference) about the future of the secondhand industry, so I figured I'd share some of my key points with you as well.

One of the reasons I'm so energized by what we're building at Beni is that I believe resale is one of our best tools to combat overproduction and fast fashion.

Here're a few reasons why:

#1: It’s the fastest fashion out there. The clothes already exist! The challenge is matching supply to demand more efficiently (and we’re on it at Beni).

#2: Resale delivers a sustainability win—without needing a mindset shift. People don’t have to shop secondhand for the planet; they do it for the deals. You get access to better brands at lower prices—it just makes sense.

#3: The future of fashion is social, and resale is already leading the way. People love buying from other people. There’s a real, growing community in resale that fast fashion can’t fake.

#4: Now’s the time. The old stigma around buying used is out th…