#62 Did someone say 10 days of giveaways?
We launched something special to thank YOU for helping us make the Resale Registry such a success.
Four weeks ago, we launched the Resale Registry with one big goal: to spark a movement where Beni users everywhere shared their pre-loved wishlists and inspired others to do the same.
But we knew it’d take more than just asking people to jump in.
So, we rolled out a plan—combining product education, exciting giveaways, and the power of community—to get you excited about curating and sharing secondhand treasures.
And guess what? You showed up.
Your enthusiasm didn’t just make the Resale Registry a success—it gave us the momentum to take things to the next level (literally if you saw this Reel 👀).
Enter: 10 Days of Giveaways! 🎉
This week, we kicked off 10 days of celebrating YOU—our amazing resale-loving community—with daily chances to win pre-loved gifts from your Resale Registries.
These giveaways wouldn’t be possible without the energy and passion you’ve brought to Beni this holiday season. It’s our way of saying thank you for being part of this movement and proving that thrifted gifts can be even more exciting (and thoughtful!) than brand-new ones.
So, thank you for helping us redefine gifting this holiday season. Here’s to making thrifted gifts as mainstream as ugly Christmas sweaters and eggnog!
Want more Beni news and updates? Make sure you’re subscribed and follow us on our journey as we build the future of fashion.
Beni’s Thrift Tips & Tricks
Haven’t joined in on the 10 Days of Giveaways fun yet? Don’t worry—we’re gifting items off of Resale Registries through 12/19!
Here’s how to participate:
Create a wishlist of your pre-loved wants using the Resale Registry.
Share a screenshot of your Resale Registry to your Instagram story, tagging @join_beni.*
Take ~1 minute to fill out this form with your mailing info.
*No Instagram? No problem! You can also enter by leaving a review in the Chrome Web Store or App Store. Just mention it in the additional details section of the form above 🤗.
Community Spotlight: Kabir Shah
Who he is: The founder of Apparel Innovative and host of TechCouture: Innovators in Fashion podcast.
What he does: Kabir has spent the past three years building Apparel Innovative into a hub for insights on sustainable fashion and technology. Most recently, he launched TechCouture: Innovators in Fashion, a podcast that spotlights the entrepreneurs, designers, and startups leading the charge in sustainable innovation.
Why we’re talking about him: We recently sat down with him to chat about Beni’s role in the sustainable fashion space. In the episode, Catherine discusses our early beginnings, navigating sustainability marketing, and what community members should get excited about over the next year. Check it out on Spotify, or read about it here!
Why we do what we do (Reason #155)
We took to the streets to ask people if they’d be excited to receive a thrifted gift, and got some great responses — the one at the end wasn’t what we were hoping to hear, but it’s pretty priceless 😂. Check out the video on our TikTok!
Coming up with Beni
Nov. 16 - Dec. 20 - We’re giving away $5000 in pre-loved gifts this holiday season! Check out this post to learn more and enter! Good luck! 🎁💫