#47 Everyone's getting a +1 (or 100)!!
We're throwing a resale party this Secondhand September, and we need your help extending the invite.
Secondhand September is nearly here đ, and if youâre not aware, itâs a month-long challenge that encourages shoppers to ditch new clothes and go all-in on secondhand shopping.
Now, you might be thinking, "Isnât that what Beni does all year?"
Absolutelyâbut this September, weâre cranking it up a notchâand itâs going to take all of us, working together, to invite as many shoppers as possible to the resale party AKA a celebration of all of the many benefits of shopping secondhand.
For our part, weâre dropping some major updates thatâll make secondhand shopping ridiculously easy. Weâre talking pure resale magic at literally anyoneâs fingertips (even if they donât have the Beni extension/app!).
We canât give away too much (yet), but letâs just say itâs Product Hunt launch-worthy big đ.
But, thereâs no point in hosting this party if nobody shows up, which is precisely why we need your help extending the invite.
Hereâs how:
Follow @join_beni on Instagram and TikTok â we swear this isnât a shameless plug, itâs just where weâre sharing the majority of the product updates, as well as opportunities for you to get involved (and potentially win some prizes đ).
Talk about Beni â Whether you tell one friend or respond to your favorite Substack authorâs newsletter, any and all mentions of Beni are extremely helpful in getting the word out. Plus, weâre working on some in-app functionality thatâll make sharing easier than ever.
Sign up for Product Hunt if youâre not on it already, and help up-vote our upcoming product launch so we can get featured on the front page and get in front of more people. Or, if you are or know a top hunter, letâs get in touch!
Work with us! â If you have a related business, social media account, newsletter, podcast, etc. and are interested in collaborating, please respond directly to this email, and weâll get back to you!
Want more Beni news and updates? Make sure youâre subscribed and follow us on our journey as we build the future of fashion.
Beniâs Thrift Tips and Tricks
It may be hot this Labor Day weekend, but nowâs the time to buy your fall jackets secondhand, and we have the data to prove it đ¤.
Community Spotlight: Remake
Who they are: A nonprofit organization focused on promoting ethical fashion and transparency in the fashion industry.
What they do:Â â Remake is like a fashion detective agency for good! Theyâre on a mission to reveal the truth about where your clothes come from, pushing for fair wages, sustainable practices, and transparency in the fashion industry. They help you make smarter, more ethical fashion choices while advocating for a better world for garment workers and the planet. Basically, if you care about women, pay equity, and the planet, you should give them a follow.
Why we're talking about them: Remakeâs #NoNewClothes challenge is an awesome way for you to truly commit this Secondhand September. Itâs a 90-day period that encourages you to reflect on the values behind your wardrobe and your role in addressing overconsumption to help change the fashion industry. Are you in??
OH! Theyâre also hosting a âWalk Your Valuesâ NYFW show and happy hour on September 10th. You can RSVP here, and if you do, we look forward to seeing you there!
Why we do what we do (Reason #137)
Love when our TikToks drive conversions đ.
