#38: Beni is officially 3 years old!
A look back at Beni when we first started compared to where we are now...plus the chance to win $300!
Beni is officially 3 years old today! And what a crazy journey it’s been so far.
Here’s a look back at where we were then vs. where we are now.
First things first: the extension. While Beni has always shown users the best resale deals while they shop, the extension looks muchhh sleeker today than when we first launched.
Plus, we have a mobile extension so shoppers can use Beni on-the-go!
Our Instagram has also had a bit of a glow up…not to mention we now have a LOT more followers. Follow @join_beni if you don’t already.
It’s hard to tell but that check that Sarah was so excited about was for $3000 after winning a venture competition. That’s 0.075% of what we ultimately ended up raising in our seed round.
Check out this email Sarah sent to Celine in January 2021 asking her to come on board (“yay for circularity!”). Since joining as a co-founder and CTO, Celine has spoken on countless panels about tech’s role in sustainable fashion and is the driving force behind building the Beni product.
Here’s a snapshot of Kate developing the marketing plan for the Beni alpha while still in grad school. She’s now the Beni CEO and spearheading the charge in positioning Beni as a leader in building the future of fashion.
To thank you for supporting us for the past three years, we’re giving Beni users the chance to win $300. Enter to win now!
If you want to continue following us along on our journey to build the future of fashion, make sure you’re subscribed to our newsletter.
Beni users, we want your thoughts:
Since it’s our birthday and all, could you pretty please leave us a review in the Apple App Store or Chrome Web Store? It helps us surface higher and bring more people into the world of resale 💚.
You asked. We answered.
Something we were recently asked: What do you want for your birthday?
Answer: See above^.
Reformation Finds:
Check out the Beni mobile app to discover our Reformation Finds for the best resale deals on Reformation’s best-selling pieces.
Looking for something different? Please share your collection requests here, and we’ll start creating them asap!
Why we do what we do (Reason #129)
So fun seeing this tweet earlier this week…and all the Chrome downloads that followed. Shoutout Lakyn for sharing Beni with your community.
p.s. Lakyn’s an LA-based virtual personal stylist for anyone who needs some styling assistance 😏.
Community Spotlight: Indyx
Who they are: An app that lets you digitize your wardrobe to gain visibility into what you already own, style new outfits, and track what you're actually wearing (or, not...).
What they do: Help you better understand your personal style and how the items you already have play into that. Since Indyx has access to your real closet, their expert stylists are uniquely positioned to find new combinations you'll love from all the things you already have.
Their services are 100% digital, which means that you’ll receive everything via the app in just a few days, including your expertly styled outfits and any completely personalized shopping recommendations.
Indyx even has Archivists in many U.S. cities who will digitize your wardrobe on your behalf, so you don’t have to do any of the heavy lifting.
Why we’re talking about them: Beni users can use code "Beni" when they sign up for Indyx to get $10 in credit to use on any wardrobe cataloging or styling services.
Coming up with Beni…
May: In honor of our birthday month, we made our affiliate Beni-fits even better. Sign up for our Friends with Beni-fits program to start earning rewards today!
May 17th: It’s our company’s birthday, and we’re celebrating all weekend by giving you the chance to win $300‼️ Enter to win now!
Plus, if anyone’s in LA, we’ll be celebrating our birthday at Juneshine in Santa Monica. RSVP here!
June 4th: We’re co-hosting a pop-up event during NY Tech Week where we’ll be spotlighting the companies building the future of fashion. RSVP here!