3 Ways Beni is Using AI to Change How We Shop Forever

The first of many posts to break down the role of generative AI in helping Beni deliver on its mission to make resale accessible to everyone.

At Beni, we’re on a mission to make buying secondhand as easy and accessible as buying new, so that it becomes the preferred shopping behavior. To accomplish this goal, we’re focused on delivering a best-in-class search experience so that shoppers everywhere can find secondhand alternatives with ease. We aim to bring resale options to these shoppers however and wherever they shop – sometimes that’s through our browser extension that tags along while you shop your favorite brands online and in the future it might be through our searchable site where you start with a broad query and zero in on exactly what you want. Essentially, you can think of us as your AI-powered shopping sidekick – helping you find the best deals on the internet.

In order to deliver you the best resale options, there are 3 key areas that our engineering team is focused on:

1. Become experts in normalizing and categorizing the resale data that we get from our partner feeds and extracting product attributes from it that …