#34: Kicking off a new chapter at Beni
A personal note from our new CEO and a look forward at what's in store for the company.
As we mentioned last week: startups are hard and burnout is real.
But they can also be energizing, magical places where you get to bring new ideas to life and create a better future.
When Sarah, Celine and I founded Beni nearly 3 years ago, our mission was to transform the norms of consumption, and as the new CEO at Beni, I am more committed than ever to bringing that vision to life.
I’ve participated in a number of panels and events over the past few weeks at SXSW, in LA and at Sustainable Fashion Forum, and the growing Beni community continues to astound and inspire me.
There are so many humans (stylists, resellers, menders, aspirational thrifters and thrift-stars) who see the need for a better way and are leaning in hard to make it happen.
When I think about what we're building at Beni, it’s not just a product - it’s a movement. We are driving the re-commerce revolution forward and I am fired up for what the future holds.
While I’ll always be grateful for what Sarah started, this change brings with it an opportunity to reset and refocus. And Celine and I, along with our amazing team are diving headfirst into this next chapter with gusto and confidence.
If you’d like to join the movement and support us in this new chapter at Beni, please subscribe to and forward our newsletter as we continue building the future of fashion each and every day. Beni to the moon 🚀.
Coming up with Beni…
April 19th: Kate speaking on a panel ‘Meeting Consumers Where They Are: Building Products and Services with Consumer Behavior in Mind’ at Sustainable Fashion Forum. Let us know if you’re in Austin!
April 26th: Sarah speaking on ‘Solutions for Sustainable Living’ panel in SF. Sign up for the Commons newsletter for recorded footage of the event!
June 4th: We’re co-hosting a pop-up event during NY Tech Week where we’ll be spotlighting the companies building the future of fashion. RSVP here!
TBD: Where else should we go??
It’s almost our 3rd birthday…
May 17th: It’s our company’s birthday, which feels like a great excuse to celebrate! Anyone want to meet us for happy hour in Chicago, LA, or SF?
Beni BTS…
We’ve been all over lately. Here are some behind-the-scenes pics from a panel at SXSW in Austin, a panel on the Future of Sustainable Fashion in LA, a Beni demo pop up event at Northwestern and a panel on the Future of Shopping in LA.
Where should we go next?
