#42 You're gonna wanna read this.
Whether you're a professional stylist or simply that friend in the group text that's always sharing outfit ideas, the latest Beni feature is a game changer.
A couple weeks ago, we introduced the new Beni Collections feature that enables users to organize resale finds into wishlists based on whatever they’re shopping for!
Since then, our engineering team has been hard at work (shoutout Tim!) to make it possible to share those collections with other users.
Here’s how it works.
Shop with Beni as you normally would on your phone or computer, and when you find a resale deal you like, save it to a new or existing collection.
Open the Beni app and click on the bookmark tab to access your collections.
Navigate to the collection you want to share, and click on the icon on the top right with the arrow to send the collection via text or email, or to copy the link and share it any way you choose (i.e. in your link in bio 😏).
Here’s why it’s cool: it’s now easier than ever to show people exactly how to get the things they want, for less, secondhand.
And, if you’re a professional stylist, you can now give people a tangible sample of the resale deals you would source for people if they were your client by showcasing thematic collections on your social media, in newsletters, on your website, etc. Anyone who clicks the link to your collection can access the resale deals in it as long as they’ve downloaded the Beni app.
Check out some of our most-requested collections for inspiration:
Know someone who’d love this? Forward this email, so they can learn about Beni Collections and stay up-to-date on more exciting features coming up!
Community Spotlight: Rae Allen
Who she is: A wardrobe stylist + upcycled designer based in Los Angeles/Palm Springs, CA.
What she does: She styles athletes, celebrities, entrepreneurs, executives and men/women from all walks of life to build confidence and help them feel empowered through their personal style. Her expertise is building looks by occasion, capsule wardrobes, closet audits and sourcing preloved designer items.
Her passion is secondhand and keeping items out of the landfill. For her styling sessions, she believes in a holistic approach by shopping your own closet while adding in quality secondhand resale items.
Why we’re talking about her: Beni users can DM her on Instagram to request 10% off their first styling session!”
Why we do what we do (Reason #133)
PSA: if you’re a bride-to-be or know someone who is, Beni is a great way to stretch a bridal budget. Most of the resale finds we come across for brides mention they’ve only been worn once or “for 45 minutes during my reception.”
Coming up with Beni…
Next week! If you’re interested in shaping this new product feature, here’s your chance. We’re hosting a series of Beni Collections Advisory chats to get input and feedback from the people who matter most: our users. Sign up here and come ready with your thoughts and ideas on how we can best serve you with our product.
Beni behind-the-scenes
We kicked off an exciting summer project last week with an awesome group of women. You can learn more about how they’ll help us launch collections here.