Part 9: The role of the shopper in making fashion more sustainable

Part 9 of our 10-part series breaking down each of the major stakeholders in the resale industry and how all the pieces come together.

Here’s a quick recap of where we’re at and what is coming up next:

Introduction: A roadmap of the resale industry

Part 1: Thrift and Consignment Stores

Part 2: Online Resale Marketplaces

Part 3: The rise of full-time Resellers

Part 4: Brands Getting Into Resale

Part 5: Resale As A Service Companies

Part 6: Textile Recycling Facilities

Part 7: Fashion Designers

Part 8: Stylists

Part 9: The Role of the Shopper ← this post

Part 10: Predictions for the Future — What comes next?

We couldn't do a series on the secondhand industry without including the most important component: you! Shoppers occupy a unique position in the secondhand industry because their role is not just buying from it but also supplying it. Ultimately, the industry shifts and responds to the shopper and how they are engaging in the industry.

The Power of Shopper Demand

Supply and demand— it's economics 101, right? It's in a business' or industry's best interest to supply what the consumer wants and will buy. Much of how the secondhan…