Are Thrift Hauls Any Better Than #SheinHauls?

With the rise of the Haul Video on TikTok, we took a look at the pros and cons of thrift haul videos as an alternative to the popular #sheinhauls.

The Rise of the Haul Video

On the fashion side of Youtube and TikTok, try-on haul videos are a popular format. These videos typically feature young women showing off and detailing all the garments they’ve recently bought. While the format rose to popularity on YouTube in the last decade, the coinciding rise of both TikTok and SHEIN took these videos to a whole new level. The #sheinhaul tag boasts over 10 billion views on TikTok. Thanks to the low low prices of ultra-fast fashion brands, young girls will spend hundreds of dollars to get dozens of items in just one purchase or “haul.” These videos have served as a highly effective (often unpaid) marketing tool for fast fashion, playing into a culture that sees and treats clothing as disposable. Social media platforms, of course, love this format because it plays into their ability to be a shopping and advertising platform, and these types of videos perform really well. When clothes are priced at only a couple dollars, why wouldn’t you bu…