#60: Feeling extra grateful for our community today

A personal note of gratitude from our CEO and how you can win $5,000 in pre-loved gifts!

Happy Thanksgiving, Beni family!

Today is all about gratitude (and maybe a little too much pie 🥧), and I can’t help but reflect on how thankful I am for each and every one of you. When we started Beni three years ago, we had a simple but bold vision: to make secondhand shopping effortless, joyful, and impactful.

Because of YOU, that vision is no longer just a dream—it’s a movement.

As the holiday season begins, I’m so inspired by how this community sets a different kind of example. You’re choosing thoughtful over impulsive, sustainable over disposable, and proving that secondhand shopping isn’t just a trend—it’s a way to create a better future.

Your support, whether through using Beni, spreading the word, or cheering us on, is what makes all of this possible. Together, we’re showing that small, intentional choices truly add up to something extraordinary.

From all of us at Beni, thank you for being part of this journey. Your belief in what we’re building means the world. Wishing you a Than…