#55 The new pitch on Beni
In case you're curious about how we talk about Beni, here’s the quick TL;DR from our pitch at LA Tech Week.
We had the best time at LA Tech Week! It was so fun to dive back into pitch mode and meet incredible fashion tech founders and funders.
In case you're curious about how we talk about Beni, here’s the quick TL;DR from our pitch:
Resale is On Fire
The resale market is growing 11x faster than traditional retail, and 60% of that growth is coming from first-time resale shoppers. Why?
Buying secondhand is officially cool—no more stigma.
The savings are obvious.
Quality inventory has skyrocketed.
More people are waking up to the environmental impact of fast fashion.
But There’s a Catch
While resale is thriving, the experience can still be a bit of a pain. Meanwhile, shopping new is easier than ever. That’s where Beni comes in.
Beni: Resale Without the Hassle
Our AI-powered tech connects over 300 million resale listings with real-time shopper demand, giving you all the benefits of secondhand shopping without the hassle of sifting through thrift stores.
Here’s how you can use Beni today:
Add CHECKBENI.COM/ before any product URL to find it for less on resale.
Use our iOS app to search for specific items or even just a vibe.
Install our browser extension to get resale deals while browsing new items.
The shift toward smarter, more sustainable shopping is happening, and we’re excited to help people navigate it with ease.
AND! If you want to get involved as an investor, advisor or partner, feel free to reach out to kate@joinbeni.com!
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Beni’s Thrift Tips & Tricks
If you’re looking for a secondhand Halloween costume, now’s one of the last days to order if you want to get it on time!
Need some inspo? We’ve compiled lots of great ideas on our TikTok!
Community Spotlight: Hana Massalski
Who she is: A thrifter and reseller based out of NYC!
Why she shops resale: “I think it’s so important to shop sustainably, and shopping secondhand not only helps the planet, but often results in really special finds and a more unique closet that you wouldn’t otherwise have. I’d also much prefer supporting a small business / reseller than buying retail from a big company. Personally, I get super excited every time I make a sale, and I like to pass that feeling on by buying from fellow resellers when I shop!”
Why we're talking about her: ICYMI: we just launched the Beni Resale Collective (BRC) — a community for sustainable fashion enthusiasts to connect with one another and help us shape the future of resale. Each week, we email the BRC with fun ways to get involved and spotlight members to introduce them to the rest of the community. If that sounds like something you want to be a part of, take ~5 minutes to fill out this interest form!
Why we do what we do (Reason #148)
Look, mom—we’re on the news! Shoutout Ginger Zee for sharing Beni with your team at ABC News 🙌.
Check out the full segment here.
Coming up with Beni
Nov. 16 - Join Kate and Catherine along other sustainable fashion lovers on a crawl through some of the best thrift and vintage shops in Chicago's Wicker Park! Learn more & RSVP here!