#45 The dupe math isn't mathing

If you've ever been tempted to buy a dupe, you should probably read this.

It seems like dupes are everywhere these days, but for those of you who’ve managed to steer clear of the ubiquitous trend, here you go:

Dupe (/do͞op/): A cheaper version of popular, in-demand products.

Sounds too good to be true, right? Well, according to the numbers — it is.

Before we dive in, we want to point out that we totally get the appeal of dupes. They let you tap into of-the-moment fashion at prices that are seemingly more affordable than the real thing.

Take the Skims Fits Everybody Tee Amazon dupe for example. According to this TikTok, it looks and feels exactly like the the version Kim K. endorses.